Integrated Marketing Communications Plan

During the Fall 2015 semester, I worked in a group with 4 other students to develop, organize, and run a fictional IMC Agency. Our challenge was to develop an IMC plan and other deliverables for the client, Facebook Custom Audiences. Our work was submitted into the College ECHO Marketing Challenge, sponsored by Marketing EDGE. The IMC Plan required our team to present qualitative and quantitative research and strategy outlines, along with a visual summary and video advertisement.