Social Media Plan
My final project for my Strategic Internet Marketing class was to create a social media marketing and strategy plan for a real company. I worked in a team of six to develop a detailed plan for Proteus Inc, an agency located in the San Joaquin Valley of California. The organization assists farm workers and other participants with education, job training and placement, and other support services.
Our social media strategy examined Proteus Inc's competitors, reviewed their current social media presence, and suggested improvements for the agency to implement that will result in higher engagement and reach. The four social networks the plan focuses on are Facebook, Twitter, YouTube, and LinkedIn.